Global Blue & SHOP
Global Blue is an international fintech company specialising in tax-free shopping for international travellers. SHOP magazine is a luxury shopping and travel guide, created by Global Blue. Each area guide highlights the latest fashion and beauty trends around the world, as well as the top shopping destinations.
Digital, Editorial Design, Print, Motion Graphics
In my role as Senior Designer for SHOP, I was involved in the daily design, art direction and production of the magazine's editorial design.
I worked with a variety of famous brands such as Burberry, Harrods, Prada and Versace on everything from luxury bespoke editorial content, to artworking international advertising campaigns. My team consisted of myself, a midweight and a junior designer, my day-to-day involved managing their workloads and offering guidance. I also supported the Art Director's digital team with the creation of digital and video content.
Social Media & Data
I created a social media strategy to help digitise our existing print editorials, as well as creating digital first content. The digital strategy launched successfully and allowed us to get valuable KPI data.
Motion Graphics
Go Further (initial concept video)
Global Blue - IC2