University of Greenwich
The University of Greenwich is one of London’s top universities, situated in a World Heritage Site on the banks of the river Thames.
I worked alongside the University of Greenwich team to create a campaign championing it’s apprenticeship scheme. Apprentice to Master seeks to inspire people who may not necessarily think an apprenticeship is suitable for them, highlighting the reasons it can be enriching for learners and employers alike, and is suitable for people from all backgrounds. The University of Greenwich offers a variety of apprenticeship schemes across, healthcare, construction, engineering, science and more. The comprehensive campaign included: print brochures, digital advertising billboards at street level and onboard trains, digital and print advertising in The Guardian, posts across social media and much more.